EY
The ask: Banner ads promoting EY’s divestment advisory services
The target: Adam, 52, lives near Chicago. Chief strategy officer at a Fortune 500 company.
When it comes to divestment, EY (formerly known as Ernst & Young) has a solid reputation for advising companies how to sell. They’re not as well known for the first step of the process: deciding what—and when—to divest.
These banner ads promoted their full suite of services through a few colorful metaphors.
