SELECT
The ask: Instagram stories aimed at prospective members
The target: Tanya, 29, lives in New York. A real estate agent who works hard and plays harder.
The full story:
SELECT is a members-only loyalty card aimed at upwardly mobile young professionals in New York and L.A. They tend to work long hours but still maintain active social lives at local hot spots — inspiring me to work the SELECT membership into two weekly itineraries.
NY VERSION LA VERSION
