Shine
The ask: Landing page for app subscriptions, tied to social ads for a 30 day free trial
The target: Jen, 37, lives in Washington, D.C. A new mom who works full time; she needs a quick, easy form of self-care.
The Shine app makes mindfulness easy and accessible with motivational texts, daily challenges, and an extensive library of guided meditations.
I teamed up with a designer to develop a clean, scannable landing page that gave a quick overview of the app and guided prospects to sign up for a 30 day free trial (after users clicked on a paid social ad). We researched some competitor examples and landing page best practices and netted out with this content structure:
Hero copy that briefly introduced Shine
A contact form + CTA in the hero section so interested users could immediately sign up for the free trial without hunting through the page
Four brief audio previews of the kind of guided meditations users could expect in the app
A “How it Works” section that explained the motivational texts, check ins, and guided meditations
Links to media accolades
Social proof from real-world users
A second CTA that would scroll back up to the contact form when clicked
